Thursday, March 12, 2020

target audience

During our pre-planning stage, we had already chosen our target audience from day one. Due to our films' heavy subject matter, we understand that mainly teenagers or younger children may not be able to sympathize with it or enjoy it. Therefore, our target audience is ages 18-30 years old making it a more mature audience. One great example of a story that inspired us and has a heaving subject matter is Marriage story by Noah Baumbach, where we can see that the rating is R, meaning that the target audience is older and directed towards younger adults/ adults.

Image result for marriage story stills
Marriage story by Noah Baumbach (2019)

Additionally, we want out target audience to consist of middle-class individuals, both males and females (typically drama genres involve males as well but females are more targeted towards), college and working individuals, and again, as stated, ages 18-30. 

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